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百事收购百草味 百草味身价4年翻5倍

百事收购百草味

BAISHISHOUGOUBAICAOWEI

2YUE23RIWANJIAN,HAOXIANGNI(002582)JIANKANGSHIPINGUFENYOUXIANGONGSIYI7.05YIMEIYUAN(YUEHERENMINBI49.53YIYUAN)DEJIAGECHUSHOUQIXIAHANGZHOUHAOMUSISHIPINYOUXIANGONGSI(YIXIAJIANCHENGBAICAOWEI)100%GUQUAN,JIEPANFANGWEIWAIZIJUTOUBAISHIKELE。

7.05YIMEIYUANSHOUGOUBAICAOWEI

JULEJIE,CICIYUHAOXIANGNIDACHENGXIEYIDEXIANGGANGBAISHIYINLIAO,CHENGLIYU1993NIAN,SHIJIKONGZHIRENWEIBAISHIGONGSI。BAICAOWEICHENGLIYU2007NIAN8YUE,ZHUCEZIBEN2.5YIYUAN。2016NIAN,HAOXIANGNIYI9.6YIYUANDEJIAGESHOUGOULEBAICAOWEI,CHENGWEIQIQUANZICHIGUREN。BAICAOWEIJINGYINGFANWEIBAOKUOTANGGUOZHIPIN、CHAYEJIXIANGGUANZHIPIN、SHUIGUOZHIPIN、CHAOHUOSHIPINJIJIANGUOZHIPINDENG。MUQIAN,BAICAOWEIYIJINGCHENGWEIZHONGGUOXIUXIANLINGSHIDEDISANDAPINPAI。

“BAICAOWEIFENGFUDECHANPINPINLEI、QINGZICHANHEJUJIAODIANSHANGDEMOSHIYUWOMENZHONGGUODEXIANYOUYEWUGAODUHUBU。”BAISHIGONGSIDAZHONGHUAQUSHOUXIZHIXINGGUANKERUINANBIAOSHI,“WOMENZHILIYUJIASUQUANQIUZHUYAOSHICHANGDEZENGZHANGBINGJINYIBUSHIJIAN‘ZHIGENZHONGGUO,FUWUZHONGGUO,XIESHOUZHONGGUO’ZHEIYIZHANGQICHENGNUO。BAICAOWEIZHUOYUEDEZHIYINGZHONGDUANXIAOFEIZHENENGLIJIANGZHULIBAISHISHIXIANXIANSHANGSHICHANGDEZENGZHANG。TONGSHI,YENENGTONGGUOBAICAOWEIBENTUPINPAIDETESEWEIBAISHIDAILAIDUOYUANHUADECHANPINZUHE,SHIHEYUXIANSHANGXIANXIADUOQUDAOFENXIAO。CIWAI,WOMENQIDAIJIEZHUBAICAOWEIDEPINPAICHUANGXINHEXIAOFEIZHEDONGCHANENGLITUIDONGBAISHIGONGSIQITAZHUYAOSHICHANGDECHUANGXINHEFAZHAN。”

HAOXIANGNIDONGSHIZHANGSHIJUBINBIAOSHI:“BAISHIGONGSISHENGENGZHONGGUODUONIAN,YONGYOUQIANGDADEQUDAOHECHUANGXINNENGLI。WOMENXIANGXINBAISHIGONGSIJIANGDAILINGBAICAOWEISHIXIANJINYIBUZENGZHANG。WEILAI,HAOXIANGNIJIANGJUJIAOHONGZAOZHUYE,TUOZHANDIFANGTESENONGCHANPIN,WEIRAOHONGZAOYANSHENCHANYELIAN、TISHENGJIAZHILIAN、DAZAOGONGYINGLIAN,SHIXIAN‘XIANGCUNZHENXING、DUOFANGGONGYING’。”

BAICAOWEIDONGSHIZHANGQIUHAOQUNBIAOSHI:“WOMENXIANGXINBAISHIGONGSIDEPINPAILI、QUDAOLIYIJIBIANBUQUANQIUDEGONGYINGLIANWANGLUOJIANGBANGZHUWOMENJINYIBUSHIXIANBINGTUOZHANZHEIYIMUBIAO,BAICAOWEIHEBAISHIGONGSIGONGTONGKANHAOXIUXIANSHIPINDEFAZHANQIANJING,BINGQIETONGYANGZHILIYUXIAOFEIZHETIYANHESHUZIHUANENGLIDETISHENG。WOMENQIDAIYUBAISHIGONGSIXIESHOU,JIASUBAICAOWEIDEFAZHAN。”

BENCIJIAOYISHANGXUTONGGUOHAOXIANGNIGUDONGDAHUIBIAOJUE,QUDEXIANGGUANJIANGUANBUMENDEPIZHUNBINGMANZUQITAGUANLICHENGJIAOTIAOJIAN。

BAICAOWEISHENJIA4NIANFAN5BEI

2016NIAN,HAOXIANGNIYI9.6YIYUANSHOUGOUBAICAOWEI,SINIANHOUDEXIANZAI,CICIBAICAOWEIBEIBAISHISHOUGOUDEJIAGEBAOZHANGZHI7.05YIMEIYUAN(YUEHERENMINBI50YIYUAN)。

GENJU2019NIANBAICAOWEIYEJIKUAIBAOXIANSHI,GONGSI2019NIANZONGSHOURUYUEWEI50YIYUANRENMINBI。ZUOWEIYIJIATUSHENGTUZHANGDEHANGZHOUQIYE,HEWAIZIQIYEBAISHIGONGSISHIRUHE“LIANYIN”DENI?ZHEIBEIHOUDANGRANLIBUKAIHAOXIANGNIZHEIJIAHONGZAOQIYE。

2016NIAN8YUE,BAICAOWEI100%GUQUANBEI“HAOXIANGNI”YI9.6YIYUANDEJIAGESHOUGOU。DANGSHIZHEIYIBINGGOUANBEICHENGWEI“GUONEILINGSHIDIANSHANGBINGGOUDIYIAN”,DEYIYUZHEIYIBINGGOU,BAICAOWEICHENGWEIGUONEIZUIZAODENGLUZIBENSHICHANGDEXIUXIANLINGSHIPINPAI。CIHOU,ZAI“HAOXIANGNI”ZIJIN、SHENGCHANJICANGCHUWULIUDENGDUOFANGZIYUANZHICHIXIA,BAICAOWEIYEJISHIXIANLEKUAISUZENGZHANG,JUNCHAOEWANCHENGYEJIMUBIAO。

2018NIANBAICAOWEIDUIDUOKUANPINGJIAJIAORUODECHANPINJINXINGBAOZHUANG、KOUWEISHANGDEGAISHAN。GENGXINDE“SHIWUJIHE”BAOZHUANGRANGBAICAOWEIJIANLILEZIJIDUTEDEPINPAISHIJUEZICHAN,GEGECHANPIN、KOUWEI、PINLEIHEXILIEYIQIJIANLILEQIANGLIEDEPINPAITONGYIXING。ZHEIKUANBAOZHUANGHAIHUODEQUANQIUSHIPINYINLIAOBAOZHUANGSHENGDIANMarking Awards 2019ZUIJUSHANGYEJIAZHIJIANG。

BAICAOWEIDELINGYIGEFABAOSHI“YUXIAOFEIZHEGONGQING”,BUDUANQIANGHUAYUXIAOFEIZHEDELIANXI。BAICAOWEIJINNIANLAIZHUDANEIRONGYINGXIAO,CONG2017NIANKAIQI“BAPINGMOSHI”,CHUXIANZAIGEDAREBOJUDANGZHONG,《WEIWEIYIXIAOHENQINGCHENG》、《SANSHENGSANSHISHILITAOHUA》、《ZETIANJI》、《WODEQIANBANSHENG》BUDUANJIBAICAOWEIDAILAIGUANZHU。DAIYANRENFANGMIAN,CONGYANGYANGDAOYIYANGQIANXI,BAICAOWEIHENNENGZHUAZHUMUBIAOYONGHUDEXUQIU,ZUONIANQINGRENXIHUANDEBAOKUANLINGSHIPINPAI。

ZAIGANGGANGGUOQUDE2019NIAN,BAICAOWEI2019NIANYEJIKUAIBAOXIANSHIGONGSI2019NIANZONGSHOURUYUEWEI50YIRENMINBI。2019NIANDESHUANGSHIYIDANGTIAN,BAICAOWEI1XIAOSHINEIXIAOSHOUETUPO1YIYUAN,6XIAOSHIWANCHENG2018NIANTONGQIQUANTIANXIAOSHOUE。

JIAMAXIANSHANGLINGSHIXIAOSHOU

BAISHISHOUGOUBAICAOWEI,KANZHONGDESHIBAICAOWEIDEXIANSHANGYOUSHI。

ZAIBEIHAOXIANGNISHOUGOUHOU,BAICAOWEIFALIXIANSHANG,LIYONGWANGLUOYUXIAOFEIZHEJIANLIJINMILIANXI。SHUJUXIANSHI,BAICAOWEIDEXIANSHANGXIAOSHOUSHOURUZHANDAOLEZHENGTISHOURUDEJIUCHENGYISHANG。2018NIANHE2019NIAN,BAICAOWEIFENBIESHOURU39YIYUANHE50YIYUAN,DIANZISHANGWUYEWUDESHOURUFENBIEZHANDAO95.22%HE95.64%。

ZHEIYESHIBAISHIKANZHONGBAICAOWEIDEZHONGYAOYUANYINZHIYI,ZHENGRUBAICAOWEIDONGSHIZHANGQIUHAOQUNSUOSHUO,ERZHEDOUZHUZHONGSHUZIHUANENGLI。

2017NIAN,BAICAOWEICHENGLILEDASHUJUZHONGXIN。JUBAICAOWEILIANHECHUANGSHIRENWANGJINGYAOBIAOSHI,BAICAOWEIDEDASHUJUZHONGXINZHUYAOZHENDUIKEHUJINXINGJINGZHUNDEQUANXIHUAXIANGYIJIGENGSHENDUDEWAJUE,YONGSHUJUFUNENGPINPAIYINGXIAO、SHENGCHAN、WULIUDENGGEDAHUANJIE。

QISHI,BAISHIYIZHINULIZAITUOZHANXIANSHANGYEWU。JINJINIAN,BAISHISHIPINBAO2OHEQUANQUDAOFAZHANDANGZUOZHONGYAOCELVEXINGZHONGDIAN,2018NIANLINGSHIPINLEIZAIO2OLINGYUSHOURUGAOSUCHENGZHANG,HUODELE2BEIYUXIANXIASHICHANGFENEDEYEJI。BUGUO,BAISHIZAIFABU2019NIANSIJIDUYEJISHITOULU,BAISHIDIANZISHANGWUYEWUZAI2019NIANDELINGSHOUXIAOSHOUEJIEJIN20YIMEIYUAN,LVEDIYUQIFAZHANMUBIAO。

ZAIYENEIRENSHIKANLAI,ZHEISHIBAISHIJINYIBUBENTUHUADEZHONGYAOJUCUO。BAISHIGONGSIDONGSHIZHANGJIANSHOUXIZHIXINGGUANLONGJIADECENGBIAOSHI,ZHONGGUOJIQIZHOUBIANGUOJIASHICHANG,YUZHONGDONGFEIZHOUJIQIZHOUBIANGUOJIASHICHANGZHIJIAN,CUNZAIZHEBUTONGDEXIAOFEIMOSHI、BUTONGDEQUSHI、BUTONGDEYINSHIWENHUA。

YINCI,2019NIAN,BAISHIHAIJIANG“YAZHOU、ZHONGDONGHEBEIFEI”BANKUAIZHONGXINQIEFENWEILIANGGEYEWUBUMEN:FEIZHOU、ZHONGDONGHENANYA(JIANCHENGAMESA);YIJIYATAIDIQU、AODALIYA、XINXILAN、ZHONGGUO(JIANCHENGAPAC)。

CHIXUJUJIAOSHIPIN

JINGUANBAISHIGONGSISHILIFEIRAN,DANHANTANGYINLIAODECHUJINGJINFEIXIBIYIJINGSHIBUZHENGDESHISHI。WEILESHIXIAN“QUANQIUXIUXIANSHIPINHEYINLIAOLINGYUDELINGJUNZHE”DEYUANJING,BAISHIGONGSIJINNIANLAIZAILINGSHILINGYUDONGZUOPINPIN。2018NIAN,ZUOWEIZHUANXINGGENGJIANKANGQIYEZHANLVEDEYIBUFEN,BAISHIGONGSISHOUGOULEHONGBEIGUOSHUCUIPIANZHIZAOSHANGBare Snacks;2019NIAN,BAISHIGONGSISHOUGOULEYINGGUOSHUPIANPINPAIPipers Crisps,BUDUANKUODAQILINGSHICHANPINZUHE,BINGSHUNSHIJIASUTUIDONGQIZAIYINGGUOBENTUDEFAZHAN。

BUDUANJIAMALINGSHIYEWUQUESHIJIBAISHIGONGSIDAILAISHOUYI,NAQIXIAPINPAIFrito-LayBEIMEIFENBU(BAOKUODoritos, CheetosHETostitos)LAISHUO,QIXIAOSHOUE2019TONGBIZENGZHANGLE3.5%。

ZAIZHONGGUOSHICHANG,BAISHIJINGLIYEZHUYAOFANGZAILESHIPINBANKUAI。2018NIAN8YUE2RI,BAISHIXUANBUZENGZIJIN1YIMEIYUAN,KUOJIANBINGGAIZAOBAISHIGONGSIDESHANGHAISONGJIANGSHIPINGONGCHANG。2019NIAN6YUE,BAISHIXUANBUTOUZI5000WANMEIYUANZAISICHUANSHENGDEYANGJIANSHEBAISHIZAIZHONGGUOXINANDIQUDESHOUGESHUPIANGONGCHANG。7YUE26RI,BAISHIXUANBUZAIHUATOUZIYUE1.31YIMEIYUANSHOUGOUWUGUMOFANGSHIPINGUOJIKONGGUYOUXIANGONGSI26%GUQUAN。

ZHEIYANGLAIKAN,BAISHIGONGSICICIXUANZESHOUGOUBAICAOWEI,JISHIWEILETUOZHANQILINGSHIYEWU,YESHIXIWANGNENGGOUJIAQIANGBAISHIZAIZHONGGUOBENTUYOUQISHIXIANSHANGSHICHANGDEFAZHAN。

ZHANLVEDINGWEIZHUANJIA、JIUDEDINGWEIZIXUNGONGSICHUANGSHIRENXUXIONGJUNRENWEI,ZAIZHONGGUOSHICHANG,YINLIAOXINGYEJINGZHENGJILIE,TONGZHIHUAYANZHONG,ZHENGDUOSHICHANGFENEDETOURUJIAODA,BAISHIYINLIAODECUNZAIGANYUELAIYUERUO。CONGXINCHANPINCHUANGXIN、QUDAOTOURUDENGGEFANGMIANDOUXIANCHULEPITAI。

BUGUO,XIUXIANSHIPINLINGYUDEGEJUYEZAIFASHENGBIANHUA。YENEIRENSHIRENWEI,SANZHISONGSHU、LIANGPINPUZIYIWANCHENGSHANGSHI,YOULEZIBENDEJIACHI,ZHEILIANGJIAQIYEDEFAZHANJIANGHUIGENGKUAI,SHICHANGJINGZHENGJIANGGENGJIAJILIE。

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