店宝宝:淘宝宣布新版本 内容营销才是未来的方向?
JINQI,TAOBAOGONGBULEQIZUIXINDEGAIBANJIHUA,CHULEFABUZUIXINDEGAIBANFANGXIANGZHIWAI,TAOBAOHAIJIHUAZAINIANDIYAOQINGPINGTAISHANGJIAHEYONGHUNEICEXINBANBENGONGNENG。ALIFUZONGCAIPINGCHOUCHENGTAOBAOXINDEBANBENJIANGYI“GUANGGUANG”HEZHIBOZUOWEITAOBAOZUIZHONGYAODENEIRONGZHONGXIN。CONGPINGCHOUTOULOUDENEIRONGSIHUKEYICAIDAOTAOBAOXINBANBENDEZHONGXINSIHUZAINEIRONGFANGMIAN。
QISHIZAINEIRONGFANGXIANGDETANSUO,TAOBAOZAIHENZAOZHIQIANJIUYIJINGKAISHIZUOLE。ZAOZAI4NIANQIAN,ALIJITUANDECEOZHANGYONGJIUZHICHU,SHEQUHUA、NEIRONGHUAHEBENDOUSHENGHUOHUAJIANGSHITAOBAOWEILAIDEZHANLVEFANGXIANG。CONGNEISHIHOUKAISHITAOBAOJIUJINXINGLEYIXILIEGUANYUNEIRONGSHEQUJIANSHEHENEIRONGYINGXIAOFANGMIANDECHANGSHI,DANSHIGENJUHOULAIDEJIEGUOLAIKAN,ZHEIXIECHANGSHISIHUDOUBUTAICHENGGONG。
“ZUIJINZHEIXIENIANDIANSHANGHENEIRONGDEGUANXIYUELAIYUEJIN,XIANYOUXIAOHONGSHU、SHENMEZHIDEMAIDENGDARENZHONGCAOSHEQU,HOULAIYOUYOUBZHAN、DOUYIN、KUAISHOUDENGDUANSHIPINHEZHIBODAIHUOPINGTAI,ZHEIXIEPINGTAIGONGTONGDETEDIANJIUSHITONGGUONEIRONGLAIZUOYINGXIAO,ZHEIJILECHUANTONGDIANSHANGYIXIEQIFA,TAOBAOZHEICIGAIBANHENXIANRANJIUSHISHOUDAOLEZHEIXIENEIRONGPINGTAIDEYINGXIANG。”DIANBAOBAODIANSHANGYANJIUYUANZHANGBINBIAOSHI,DIANBAOBAOSHIGUONEIDIANSHANGRUANJIANFUWUXINGYEDELAOPAIQIYE,ZHIJINYIJINGFUWUGUOSHANGQIANWANTAOBAODIANZHU,QIZHUYAOTONGGUOTIGONGDIANSHANGYUNYINGGONGJU、HUOYUAN、PEIXUNDENGFUWU,BANGZHUXIANGZAIDIANSHANGLINGYUCHUANGYEDERENKAIWANGDIAN。
XIANRUJINDIANSHANGHENEIRONGDERONGHEQUSHIJINYIBUJIAQIANG。RUGUOSHUOYIQIANDEDARENJINJINSHIZAI“ZHONGCAO”JIEDUANYINGXIANGXIAOFEIZHEJINXINGXIADAN,NEIMERUJINDEDARENYIJINGSHENDUCANYUDAOXIAOFEIZHEZHONGCAO、JUECE、XIADANDENGSHANGPINCHENGJIAOGUANJIANJIEDIAN。MUQIANZUOWEIZHUYAODENEIRONGPINPINGTAI,DOUYIN、KUAISHOU、XIAOHONGSHU、WEIXINSHIPINHAODENGDOUZAIGEZHONGNULIPOCHUDIANSHANGHENEIRONGZHIJIANZUIHOUDEGEHE。
ZUIWEIGUANJIANDESHIXIANRUJINDIANSHANGLIULIANGYUDAOLEXINDEBIANHUA,MUQIANZHENGGEDIANSHANGLIULIANGZENGZHANGJIANDING,BINGQIEZHUJIANFANGHUAN。DANSHIDIANSHANGYOUSHIYIGEJIQIYIKAOLIULIANGDEXINGYE,SUOYIRUHEWAJUEXINDELIULIANGZENGLIANGJIUCHENGLESUOYOUDIANSHANGPINGTAIDOUZHONGSHIDEWENTI。DANSHICHULEWAJUEXINDELIULIANGLAIYUAN,WAJUEXIANYOUDELIULIANGYESHIYIGEFEICHANGZHONGYAODEFANGFA。WEITAOBAODEGAIBANZHENGSHIZHIXIANGLEZHEIDIERZHONGFANGFA,ZAIZISHENNEIBUXINJIANYIGENEIRONGPINGTAI,XINGCHENGLIULIANGCHI。
ERQIETAOBAOZHEICIGAIBANSHIZAIYIYOUDENEIRONGBANKUAIJICHUSHANGJINXINGZHONGXINZUHEPAILIEDE,BINGQIESHIJINNIANZHONGDUODIAOZHENGZHONGZUIZHONGYAODEYIHUAN。CIQIANTAOBAOZAINEIBUFUHUADENEIRONGPINGTAIJIUYOUWEITAO、YOUHAOHUO、TAOBAOZHIBO、TAOBAOTOUTIAODENGDENG,TEBIESHITAOBAOZHIBO,ZUOWEIZHIBODIANSHANGDEDAIBIAOGUOQUYINIANDEGMVYICHAO3500YIYUAN。YOULEZHEIXIENEIRONGBANKUAIZUOWEIJIDIAN,CONGJINNIANKAISHI,TAOBAOJIUDUIZISHENBANKUAIZUOCHULEYIXILIEDEDIAOZHENG。
GENJUTAOBAOGUANFANGPILOUDESHUJU,ZAIJINNIANSHUANGSHIYIQIANTAOBAODUICAINIXIHUANBANKUAIHESHOUYETONGBUDIAOZHENGHOU,TAOBAOPINGTAIDESHANGPINDIANJILVHEXIAOFEIZHETINGLIUSHIZHANGDOUSHIXIANLEDAYUE20%DEZENGZHANG。CHULEZAICHANPINDUANJINXINGDIAOZHENGZHIWAI,TAOBAOHAIJIAQIANGLENEIRONGSHENGCHANZHEDEZHAOMUGONGZUO,BUDUANCONGBZHAN、DOUYINHEXIAOHONGSHUYINRUMCNJIGOUJINZHU,BINGQIETUICHULEJIANGLIFENGHOUDEJILIJIHUA。TAOBAOXIANGZHENEIRONGFANGXIANGDEGAIBANBIAOZHIZHEMUQIANDIANSHANGFAZHANYIJINGJINRULEYIGEQUANXINDESHIDAI。